The making of Old Spice’s commercial: The Man Your Man Could Smell Like. Do you think the Old Spice commercial” The Man Your Man Could Smell Like was taken in one take? The creatives responsible for the conception of this commercial tell all.
Much like the eternal moonwalk, shareskittles.com lets you upload videos of yourself sharing or tasting skittles and then your video is paired with another to complete a unified skittle share.
LEGO CL!CK The new lego website is a piece of artwork. It has successfully aggregated its social networking sites and blog posts into a very slick flash site. New content drops into the site in blocks that you can blow up with a click of a button. The site seems to be a part of a campaign to “Find Your Inspiration” - check out the site and make sure you see their short film. Very inspirational Shortfilm
The Del Taco Super Special Show is pretty engaging, I think. Vote on your favorite clip, get a free taco, and spread the joy.
This year we decided to have fun with our holiday card and give people a glimpse inside the walls of redpepper. We wanted to make it interactive and try something new so we decided to try the choose your own adventure route with youtube annotations. There’s just something fun about interactive video on demand, see Subservient Hangover Nurse.
HTF is a behind the scenes of OK Go’s latest video WTF. It must have worked as an awareness piece because I clicked on to see the full video after it was over.
YouTube HD Camera Trick Challenge, this is old, like from earlier this year old. However, it has over 1 million views. This works on many levels because it showcases the quality of the product while exposing it to many others via the game/contest.
BlendTec has been all over YouTube with its “Will It Blend” series of videos, blending the most ridiculous objects in a BlendTec blender. This particular video uses Youtube annotation linkage allowing the viewer to pick the ingredients that the host will then blend and drink.
It would be too easy talk about what is ‘wrong’ with all the awkward in-store videos Microsoft has been releasing lately, but what if the brand knows exactly what they’re doing with all this overcontrolled, unenthusiastic content. Weird is worth sharing, and even though the mac fan blogs are tearing Microsoft up right now, maybe Microsoft is sitting back enjoying the attention.
iJustine creates an Interactive Halloween Adventure using the annotation linking available in YouTube. Works like Choose your own Adventure books from back-in-THE-day. Getting close to the 1 Million view mark.
The viral video of the month goes hands down to the Extreme Fitness BMW parking failure. at almost 2 Million views. Thing is, Hyundai was smart! They capitalized on it and gave the victim a brand new Hyundai Elantra Touring and are getting crazy positive press around it.
Epic-ly bad… or AWESOME!!! The guys behind ilovelocalcommercials.com are brilliant. It’s simple, nominate a local deserving small business, these guys come out and film an epic commercial and proceed to get half a million views on YouTube. Then, they get another 100k views from the behind the scenes. Amazing how a video camera, creativity, and a little editing can take local commercials to a level never imagined. These guys did the Red House commercials too.
