Tag a piece of furniture as yourself and you get the item. It’s that simple. In this promo, IKEA hijacked existing Facebook technology, and infiltrated the photo albums with beautifully shot IKEA rooms. A low budget way to get people begging for more pictures and to get their product showing up organically in news feeds.
The viral video of the month goes hands down to the Extreme Fitness BMW parking failure. at almost 2 Million views. Thing is, Hyundai was smart! They capitalized on it and gave the victim a brand new Hyundai Elantra Touring and are getting crazy positive press around it.
Bacon makes everything better, we know this. Wendy’s has taken bacon lovin’ to a new level by launching a real-time bacon mention microsite and twitter/facebook campaign. I think they’re employing every share technique available and using wendysrealtime.com to aggregate it all for you interactive pleasure.
Epic-ly bad… or AWESOME!!! The guys behind ilovelocalcommercials.com are brilliant. It’s simple, nominate a local deserving small business, these guys come out and film an epic commercial and proceed to get half a million views on YouTube. Then, they get another 100k views from the behind the scenes. Amazing how a video camera, creativity, and a little editing can take local commercials to a level never imagined. These guys did the Red House commercials too.
Wisk created a Facebook app that “wisks away” photos of you on Facebook you wish never existed in the first place. Simple concept in the Facebook API world but props to the creative around it.
Twitter easter egg on Halloween. Just tweet #trick or #treat and it turns the page item by item in to zombie version.
BCycle (electric motorcycle) inventor and the “ad guy” ride from Detroit to DC in hopes of a delivering a bike to Barack. Tweeting and documenting along the way created an awareness in the traditional media channels. No media buy was involved so there was no obvious ROI. Is this a glimpse into the future skillset of creatives and inter-client (word check please) relationships?
Expense a Steak. A single function site that generates a set of receipts for office related items that total up to an amount in which you want to hide from Accounting. Simple and effective. I know it was heavily shared around the redpepper hq.
Burger King makes an Augmented Reality banner ad that uses a dollar bill marker so there is nothing you need to print out. You’re thinking, “Well, what if I don’t have a dollar? This only works if you have a dollar in your pocket.” which is true. But, there has been so much media coverage around this that it doesn’t matter.
Bad publicity is still publicity. In the case of Amp’s new iPhone app it’s drawn so much publicity it’s insane! Everybody is writing about this thing because it’s “controversial.” CNN, Mashable, Twitter, Adage, Brandweek, WSJ, Digg, you name it!!! Even if the thing has been pulled the hype surrounding the thing WAYYYYY exceeded my expectations. Pepsi double-wins because they even said they messed up and apologized.
So, this is straight up antivertising to the max extreme sucka! Think about this, 10 minutes for someone (A Lipton Marketing dude I bet you $5) to stage this photo and post it to imgur.com . 60,000 views and 2400 diggs (endorsements) later and you’ve got the most effective bang for you buck ever imagined.
Ad-hoc T-shirt giveaway contest through Twitter twitter.com/yazoobrew. 258 view and some true fans get some swag. Hey Yazoo, redpepper LOVES YOU. Heck, we would even be willing to come by for taste tests if you need ;)
John Mayer’s new video is released in Augmented Reality and ONLY online. Lots of buzz around this and stuff. More than any other use of AR I can think of.
