ATTTAACKr

Oct 04
GAP now using QR codes to tie online stuff with in-store stuff.

GAP now using QR codes to tie online stuff with in-store stuff.

Sep 13
A music video controlled by the weather. The viewer zooms in on a city or area of his/her choice and the backdrop changes according to the current local weather. If you move to a new location,  the song continues but a ‘TV weatherman type’ provides a new forecast before the video changes to reflect the new location.

A music video controlled by the weather. The viewer zooms in on a city or area of his/her choice and the backdrop changes according to the current local weather. If you move to a new location,  the song continues but a ‘TV weatherman type’ provides a new forecast before the video changes to reflect the new location.

Sep 08
Submitted by Stefan

Submitted by Stefan

Aug 23
In celebration of Cliff diving season I present you with this classic commercial that is just straight up legit and gets to the point on why Timex is so awesome.

In celebration of Cliff diving season I present you with this classic commercial that is just straight up legit and gets to the point on why Timex is so awesome.

Aug 23
Roger Federer joins the ranks of Kobe with this new Gillette viral video. 4.5M views so far.

Roger Federer joins the ranks of Kobe with this new Gillette viral video. 4.5M views so far.

Aug 19
This could possibly be the best viral marketing use of Chatroulette in the history of the universe. 

This could possibly be the best viral marketing use of Chatroulette in the history of the universe. 

Aug 12
What? who likes fun campaigns?  who likes to prank their friends? who likes to smell sexy?  Yes, YES, YESSS. count me in.  sharable content at its height!

What? who likes fun campaigns?  who likes to prank their friends? who likes to smell sexy?  Yes, YES, YESSS. count me in.  sharable content at its height!

Aug 05
This website concept reinforces the overall message that “You are the technology” by mapping the interface on the human body.

This website concept reinforces the overall message that “You are the technology” by mapping the interface on the human body.

Jul 27
When an ad concept appears at exactly the right place and time, it makes all the difference in the world. These played on Hulu while the program was loading.

When an ad concept appears at exactly the right place and time, it makes all the difference in the world. These played on Hulu while the program was loading.

Jul 22
I’m on an internet! Old Spice’s The Man Your Man Could Smell Like, aka Isaiah Mustafa, continue their marathon of manly manliness with more personalized video responses to the brand’s online following via youtube.

I’m on an internet! Old Spice’s The Man Your Man Could Smell Like, aka Isaiah Mustafa, continue their marathon of manly manliness with more personalized video responses to the brand’s online following via youtube.

Jul 22
Another example of a company (in this case Sony) taking advantage of a readymade. 

Another example of a company (in this case Sony) taking advantage of a readymade. 

Jul 14
Measurement / ROI from billboards? Yep, thanks to QR codes.

Measurement / ROI from billboards? Yep, thanks to QR codes.

Jul 01
A Mini picks a fight with Porsche and gets WHOMPED!!! Actually, it was only like 2 seconds which makes Mini look kinda feisty! Win Win I say!

A Mini picks a fight with Porsche and gets WHOMPED!!! Actually, it was only like 2 seconds which makes Mini look kinda feisty! Win Win I say!

Jul 01
Remember the KIN ads a few ATTTAACKrs back? Well, this is what happened from those impromptu flash mob concerts. 

Remember the KIN ads a few ATTTAACKrs back? Well, this is what happened from those impromptu flash mob concerts. 

Jul 01
First it’s a dollar bill (see Burger King) now it’s head-butting footballs!!! What’s next? Eating an augmented reality taco through your webcam? I’m thinking yes!

First it’s a dollar bill (see Burger King) now it’s head-butting footballs!!! What’s next? Eating an augmented reality taco through your webcam? I’m thinking yes!