What if you could give any physical object a story simply by sticking a barcode on it and appending a message to that barcode? The message could be a photo, a text message, a video, or a voice note. All anyone would need to unlock the message is a phone with a special barcode scanning app. The barcode in a greeting card, for instance, could trigger a video message from the sender.
CP+B pulling out all the stops in Old Navy’s latest modelquins promo/contest. Very comprehensive campaign now that I see it all together. At first the modelquins made me scared. Courtesy of @rasideas
Hulu has it’s own 50 camera Truman Show show ya heard? What’s interesting about it is how integrated and interactive the entire thing is. Watch live streams from anywhere in the house, watch live concerts in the Pepsi room, tweet the cast, or just plain stalk them.
OK Go showing why the work behind the work can be just as interesting as the work. After battling their music label over allowing them to make their videos embed-able, they’ve reproduced the original video (with sponsor) and are launching it tonight at 7pm EST. Props to the buildup generated around this one song. A touch of crowdsourcing in here too! UPDATE: Link to video “This Too Shall Pass - RGM version”
Join the Ponder Beard on a fantastical journey into the world of pondering. Before sending a mean text, or inappropriate photo… stop and think about it.
The making of Old Spice’s commercial: The Man Your Man Could Smell Like. Do you think the Old Spice commercial” The Man Your Man Could Smell Like was taken in one take? The creatives responsible for the conception of this commercial tell all.
Ok, so you know I’m a fan of Puma so I had to post this! Puma is releasing a solar soaking Pumaphone thats interface extends the brand with apps like sarcastic calculator, turntable, pedometer, and Dylan. I love my iPhone but there is something crack-like about this phone. We’ll see but for now watch “See me in action” and check out the “Technical stuff” pdf
More crowdsourcing by CP&B with the latest Coke Zero and NCAA Department of Fannovation campaign. What I love about this is that they’re using Posterus and not hiding the fact. Note the project overview video on the right.
Nicely done campaign for the new MyCoke site. Note the use of contests, twitter buzz, facebook app, iphone app, videos, games, wallpapers, and more. I don’t think they missed a thing and it’s a good example of tying together a wide array of mediums.
Because it wouldn’t be ATTTAACKr if we didn’t talk about AR. How will Augmented Reality affect our future? Here’s a beautiful and slightly frightening take on it.
Pupon likes this video style for something. Must be at ATTTAACKr to find out! Click above then-> stash ->mini odyssey.
Neely found a slick way to throw people around over at Wrangler’s new Bluebell site. High quality photography and scrubbable video that’s more than just a progress bar make = Win!
Much like the eternal moonwalk, shareskittles.com lets you upload videos of yourself sharing or tasting skittles and then your video is paired with another to complete a unified skittle share.
