Disney Theme Parks finally caught onto the authenticity trend - using social media to gather real assets from real people about the emotion of the brand, and using them in their ads. Some of the reactions from the video are priceless.
A music video controlled by the weather. The viewer zooms in on a city or area of his/her choice and the backdrop changes according to the current local weather. If you move to a new location, the song continues but a ‘TV weatherman type’ provides a new forecast before the video changes to reflect the new location.
Instead of unfriending people on Facebook, you can get the tuneout app from Altoids. It filters your FB friends down to just the ones you want to hear from. (No more Farmville posts in your news feed!)
I thought this was a cool way to add some speed to a viral marketing gig. You go to eventful.com and you can “Demand” events come to you. If you get enough people to “Demand” it you can make it happen. Gives me the power. If I really want to see something I’m going to push my friends and family to Demand it too. So the consumer wins.
And the marketer wins too by finding out the most in demand places. Its a win/win.
The men’s body wash advertising wars escalate to a whole nofa level with the new addition of pheromone enhanced body washes. Couldn’t this be comparable to the use of mustard gas? A fully loaded online campaign sets the stage for yet another fierce battle. Hit the link for a fully customized campaign based on your ability to seduce or dissuade the ladies.
What? who likes fun campaigns? who likes to prank their friends? who likes to smell sexy? Yes, YES, YESSS. count me in. sharable content at its height!
IBM’s Smarter Planet campaign demonstrates the need for smarter systems that interact with people instantly, preemptively, and post-adaptively; catch a glimpse in their color sensitive interactive billboard campaign. The ability for systems to monitor, measure, and modify can be implemented at a fun advertising level all the way up to grandiose systems that can help stop crime before it happens. For more information on IBM’s smarter systems go to their information and analytics page.
This website concept reinforces the overall message that “You are the technology” by mapping the interface on the human body.
Motorists will soon be able to get tweets on the go with Ford’s new hands-free technology. Beginning with select 2011 models, drivers will be able to have their Tweets read aloud to them through AppLink, a downloadable software first introduced by Ford in April.
When an ad concept appears at exactly the right place and time, it makes all the difference in the world. These played on Hulu while the program was loading.
I’m on an internet! Old Spice’s The Man Your Man Could Smell Like, aka Isaiah Mustafa, continue their marathon of manly manliness with more personalized video responses to the brand’s online following via youtube.
Facebook introduces a new site for users to share their stories of what facebook has inspired or allowed them to do: from detecting cancer in the early stages to finding other video game junkies.
There has been so much talk on the streets about how Flash may soon be obsolete and replaced by HTML5 as more developers jump ship or more like jump on the markup language bandwagon. As a Flash developer myself, I seriously doubt it. Their platform shines when a higher level of interactive control is needed especially for motion. There is a misconception on Flash being a resource hog. With every type of development, it’s up to the developer to write code that is efficient and not use unnecessary resources. Any function written the wrong way will require higher CPU and memory usage regardless of what language it’s developed with.
This site showcases Flash technology at its best. Sites like this is why Flash will never die. You just can’t build this in markup language (i.e. HTML5). It’s just not possible. This is absolutely brilliant development with the Flash IDE.
