Disney Theme Parks finally caught onto the authenticity trend - using social media to gather real assets from real people about the emotion of the brand, and using them in their ads. Some of the reactions from the video are priceless.
Instead of unfriending people on Facebook, you can get the tuneout app from Altoids. It filters your FB friends down to just the ones you want to hear from. (No more Farmville posts in your news feed!)
Meet Meet Eater! He thrives on social interaction, specifically to it’s facebook wall. His life depends on it!
I thought this was a cool way to add some speed to a viral marketing gig. You go to eventful.com and you can “Demand” events come to you. If you get enough people to “Demand” it you can make it happen. Gives me the power. If I really want to see something I’m going to push my friends and family to Demand it too. So the consumer wins.
And the marketer wins too by finding out the most in demand places. Its a win/win.
“What Happens When Facebook Trumps Your Brand Site? Facebook is now telling marketers such as Procter & Gamble Co. to focus on status updates rather than other applications that can be harder to get adopted or track, said Michael Stich, group director-strategic planning for WPP’s digital and relationship marketing agency Bridge Worldwide, which works with P&G.”
So we know how effective tagging your peeps can be, especially around Easter. Ha, get it? Anyway, the simple viral-esness of this makes it ATTTAACKr worthy.
This could possibly be the best viral marketing use of Chatroulette in the history of the universe.
Apparently Starburst saw Big Spaceship’s Most Awesomest Thing Ever and said, “How about you guys make something like that for us and brand it Starburst?”
Street food vendors are taking advantage of mobile-social-location-based things like twitter and foursquare. Strap an iPhone to a hot dog cart and boom! High-tech hot dog location device and transmitter machine. Ze futur is now.
I’m on an internet! Old Spice’s The Man Your Man Could Smell Like, aka Isaiah Mustafa, continue their marathon of manly manliness with more personalized video responses to the brand’s online following via youtube.
Whether you’re a UFC fan or not, this site is pretty awesome. A creative way to engage users by letting them join in and predict who will win. You get a little cameo on the site after some Twitter or FB authentication.
