Hulu has it’s own 50 camera Truman Show show ya heard? What’s interesting about it is how integrated and interactive the entire thing is. Watch live streams from anywhere in the house, watch live concerts in the Pepsi room, tweet the cast, or just plain stalk them.
Puma Motorsport is taking opinions on which sticker set they should use on their Team PUMA cars in the 2010 Gumball 3000 Rally. After 3 days they’ll announce the fans’ pick. It’s a blindingly simple example of how to engage your audience (and get FB fans) without dropping bank. I chose bottom left if you’re curious.
“You can’t outsmart stupid.” Be Stupid, Diesel’s latest campaign encouraging people to do stupid things because let’s be honest, it’s the only way we’ll really progress as a species. They even created a little customizable app that lets you leave stupid messages on their homepage.
Ok, so you know I’m a fan of Puma so I had to post this! Puma is releasing a solar soaking Pumaphone thats interface extends the brand with apps like sarcastic calculator, turntable, pedometer, and Dylan. I love my iPhone but there is something crack-like about this phone. We’ll see but for now watch “See me in action” and check out the “Technical stuff” pdf
More crowdsourcing by CP&B with the latest Coke Zero and NCAA Department of Fannovation campaign. What I love about this is that they’re using Posterus and not hiding the fact. Note the project overview video on the right.
Nicely done campaign for the new MyCoke site. Note the use of contests, twitter buzz, facebook app, iphone app, videos, games, wallpapers, and more. I don’t think they missed a thing and it’s a good example of tying together a wide array of mediums.
In honor of Valentines day there is this. Send an anonymous tweet and the beat and your love life will be complete. Well, maybe.
Much like the eternal moonwalk, shareskittles.com lets you upload videos of yourself sharing or tasting skittles and then your video is paired with another to complete a unified skittle share.
Google Buzz is a status update feature of Gmail that has hints of Twitter and Foursquare. The mobile version opens up some great geotag features that tie into Google Maps and Google Places.
$20M on commercials? Shoo, we’ll just give it to people in need. Brilliant!!! Instead of Super Bowl commercials Pepsi pulled a Judo move and opted for this social media contest to support the greater good.
LEGO CL!CK The new lego website is a piece of artwork. It has successfully aggregated its social networking sites and blog posts into a very slick flash site. New content drops into the site in blocks that you can blow up with a click of a button. The site seems to be a part of a campaign to “Find Your Inspiration” - check out the site and make sure you see their short film. Very inspirational Shortfilm
Yazoo brewery here in Nashville had a glorious little gorilla media campaign going on during the superbowl. Tweet a photo of yourself with Yazoo tagged #yazooperbowl and win free stuff! Go Yazoo I want one of those bike jerseys :) !!!!
Design your very own Puma shoes at the Mongolian BBQ and make your friends jealous. Talk about engaging, I spent 15 minutes there before I realized it and made something I was pretty proud of (see redpepper bbq above)
“measure mints” for all your social channels in one handy-dandy dashboard.
