Epic hoax generates 500k fb shares, 38k retweets, and 7k diggs on the OG post alone. Add the reposts, views, and reveal posts and the Chive is getting a couple new visitors.
So, you’re telling me I let you take a photo of my smile and I get free Ice Creams? Why didn’t you say so! *SMILE* This thing also uploads the photos it takes to a Facebook gallery.
Miller is introducing its new craft beer, Colorado Native, through digital and word of mouth channels only. By using “snaptags” they can begin conversations with drinkers.
In honor of St Patrick’s Day I offer up this Guinness related ATTTAACKr entry. Be the Face of the Guinness Grin by uploading a photo of yourself with Guinness foam all up on your face. The winner becomes immortalized in the Guinness Storehouse and on the Guinness Grin WIKIPEDIA page. Smart use of WIKIPEDIA btw. via @rasideas
Yazoo brewery here in Nashville had a glorious little gorilla media campaign going on during the superbowl. Tweet a photo of yourself with Yazoo tagged #yazooperbowl and win free stuff! Go Yazoo I want one of those bike jerseys :) !!!!
Antivertising? I THINK SO! Note the prominent Stella and how many times it’s been viewed not to mention the diggs. Creative, simple, viral, and cheap to produce.
Google Goggles lets you search with your phone camera vs text or voice. I think this will bypass QR codes in terms of usability since the functionality is somewhat similar. It is currently only available for Android phones.
In celebration of the book launch (based on their Tumblr site) This is why you’re fat is running a one day contest that consists of the following: Six trucks tweeting their location every 20 minutes as the move around the city. Each truck has a TIWYF inspired menu item that day. Fans must hit each truck over the course of the day and reply @tiwyf with a pic of themselves eating the inspired item. The first person to reply tweet pics of them eating the inspired item at all six WINS! OK, if this doesn’t come to Nashville I’m starting my own. Who’s with me?!?!?!
Red Bull Energy Shot scavenger hunt facilitated by a Facebook app. Whether you found a shot or someone else beat you to it you’ll find a code that can be redeemed for something by hitting up this app. Simple concept but very engaging and exponentially enhanced because of the online/offline combo. Think of all the Facebook friends you may see out in that place they call “The real world” while you’re looking for these little shots that a Facebook app promised would be there! Good times!
So, this is straight up antivertising to the max extreme sucka! Think about this, 10 minutes for someone (A Lipton Marketing dude I bet you $5) to stage this photo and post it to imgur.com . 60,000 views and 2400 diggs (endorsements) later and you’ve got the most effective bang for you buck ever imagined.
