The men’s body wash advertising wars escalate to a whole nofa level with the new addition of pheromone enhanced body washes. Couldn’t this be comparable to the use of mustard gas? A fully loaded online campaign sets the stage for yet another fierce battle. Hit the link for a fully customized campaign based on your ability to seduce or dissuade the ladies.
What? who likes fun campaigns? who likes to prank their friends? who likes to smell sexy? Yes, YES, YESSS. count me in. sharable content at its height!
Incredible YouTube integration by Coke. They make use of user generated video in a unique and customized way for the 2010 World Cup. I can’t get this song out of my head, dang it. Built by Sapient Nitro
Cadillac has asked influencers to drive a Cadillac for the weekend and blog about their experience. Then, followers vote for their favorite. The person with the most votes gets $2500 to give to charity. Interesting (and low cost) way to spread the word.
Regardless of how successful this is, which I hope it is, it’s just a cool idea. It combines two of our most favoritest things, Flash Mobs and Augmented Reality. Great awareness for Layar.
Yes, this is a commercial for oil. The thing that is awesome though, they built a clear 370Z to show it.
Farmville gets it’s first sponsored crop, peanuts. In a campaign created by Saatchi Interactive, Farmville gets the new crop and will also hold a peanut “Farm Design” contest. In-game/app advertising is something to keep an eye on.
Will it Blend? gets another 4 Million views with it’s iPad episode. You can’t not watch and it’s such a brilliant marketing move on Blendtec’s part. It just never gets old and for some reason I now need this blender!
Google’s DIY TV ad service offers small marketers the ability to place their commercials on national channels for prices starting at $100.
Crowdsourcing strikes again! This is just a great use of Marketing dollars, $75k and prizes to be exact! LG could have spent that on a custom site promoting the EXACT same thing but they’re awarding it to smart and creative people with good ideas using Crowdspring.
