“You can’t outsmart stupid.” Be Stupid, Diesel’s latest campaign encouraging people to do stupid things because let’s be honest, it’s the only way we’ll really progress as a species. They even created a little customizable app that lets you leave stupid messages on their homepage.
The Bay Area Rapid Transit system (BART) in San Francisco is partnering with Foursquare for a genius little promotion. If you “check in” at any of the stations can unlock BART-themed “badges” and become eligible for $25 in tickets over the next few months.


