This year we decided to have fun with our holiday card and give people a glimpse inside the walls of redpepper. We wanted to make it interactive and try something new so we decided to try the choose your own adventure route with youtube annotations. There’s just something fun about interactive video on demand, see Subservient Hangover Nurse.
Antivertising? I THINK SO! Note the prominent Stella and how many times it’s been viewed not to mention the diggs. Creative, simple, viral, and cheap to produce.
HTF is a behind the scenes of OK Go’s latest video WTF. It must have worked as an awareness piece because I clicked on to see the full video after it was over.
Macheist is is always coming up with creative puzzles and missions to perform in order to obtain a deal on some Mac software, usually free. This mission has been given a week to spread through the twitterverse enticing followers to check back to witness “Impact” and get DaisyDisk for FREE. A brilliantly coordinated real-time effort.
A 99¢ iPhone app where the ONLY objective is to tap your screen 1 Million times. There is a high score board and everything. This is the type of app that makes you want to smack yourself for not creating it.
Epic-ly bad… or AWESOME!!! The guys behind ilovelocalcommercials.com are brilliant. It’s simple, nominate a local deserving small business, these guys come out and film an epic commercial and proceed to get half a million views on YouTube. Then, they get another 100k views from the behind the scenes. Amazing how a video camera, creativity, and a little editing can take local commercials to a level never imagined. These guys did the Red House commercials too.
Wisk created a Facebook app that “wisks away” photos of you on Facebook you wish never existed in the first place. Simple concept in the Facebook API world but props to the creative around it.
