Gowalla partners with the Nets for a ticket scavenger hunt. First 500 to find’em get’em. “The iconic tickets will be scattered at sports bars, pubs, sporting goods stores and other venues around New Jersey and New York City where you might go to watch a basketball game this weekend.” - Gowalla
Foursquare gets a mention on big flashy sign in Vegas. The increasingly popular location-based social game Foursquare gets a little awareness assistance through the voluntary promotion of Miracle Mile Shops by digital display service LocaModa. IMHO Foursquare Mayorship is one of the most addictive loyalty programs ever.
Google’s Local Business Center added a Twitter like feature to the mix to allow owners of business to post items of interest. You can also create coupons which work on mobile devices through the system. Example. Add this to their QR markers and things get awesome!
Tasti D-Lite loyalty program is the first to make use of social media for added awesomeness. Tie your Twitter or Foursquare account to your rewards card over at mytasti.com and get extra points through tweets and posts every time you use it.
“Each day we feature something cool to do at an unbeatable price. You only get it if enough people join that day… so invite your friends! Check back the next day for another awesome Groupon!”
The Bay Area Rapid Transit system (BART) in San Francisco is partnering with Foursquare for a genius little promotion. If you “check in” at any of the stations can unlock BART-themed “badges” and become eligible for $25 in tickets over the next few months.
Originating in Boston and now Nationwide, The Big Warmup’s goal is to collect coats for the homeless. The site is a great example of brining data to life and creating a living breathing real-time dashboard on the progress. They even have an installation you can visit in Boston. Facebook integration has been added this year as another donation source.
