Yazoo brewery here in Nashville had a glorious little gorilla media campaign going on during the superbowl. Tweet a photo of yourself with Yazoo tagged #yazooperbowl and win free stuff! Go Yazoo I want one of those bike jerseys :) !!!!
On ResortQuest they are hiding a treasure map on one of their ski destination pages. If you find it click it to get a phone number and secret code. Be the first to call with the secret code and WIN! It’s like a little one item scavenger hunt on their site. It’s a great way to get eyeballs and raise awareness of their ski packages. Clues are Tweeted out.
The Del Taco Super Special Show is pretty engaging, I think. Vote on your favorite clip, get a free taco, and spread the joy.
Black Cherry-lime with Facebook Connect ;). In a fashion similar to Dewmocracy, Vitaminwater recently created a facebook app that would let users build a new flavor.
Playground picked 4 hikers to stay awake as long as they could. Customers were given a chance to get their last purchase refunded if they chose the one the last hiker standing.
YouTube HD Camera Trick Challenge, this is old, like from earlier this year old. However, it has over 1 million views. This works on many levels because it showcases the quality of the product while exposing it to many others via the game/contest.
This morning DARPA launched ten red balloons across the U.S. in a Network Challenge. The first team to correctly locate all ten balloons will win a $40,000 prize. The idea is to see how people can self-organize on the Internet and how information disseminates through social and viral networks.
Tweet @Sephora what you want for the holidays (available at sephora.com and under $150) and Sephora Claus will grant one per day. Note the little tags collecting at the bottom of the screen.
MacHeist TweetBlast! You enter your twitter username, you follow Tap Tap Tap on Twitter, you Tweet a prewritten message, they validate, you download free app.
Tag a piece of furniture as yourself and you get the item. It’s that simple. In this promo, IKEA hijacked existing Facebook technology, and infiltrated the photo albums with beautifully shot IKEA rooms. A low budget way to get people begging for more pictures and to get their product showing up organically in news feeds.
The Bay Area Rapid Transit system (BART) in San Francisco is partnering with Foursquare for a genius little promotion. If you “check in” at any of the stations can unlock BART-themed “badges” and become eligible for $25 in tickets over the next few months.
“Advergame” using Facebook Connect. An interactive movie microsite integrates your Facebook profile data into the story as well as tying in codes found on Doritos bags.
Macheist is is always coming up with creative puzzles and missions to perform in order to obtain a deal on some Mac software, usually free. This mission has been given a week to spread through the twitterverse enticing followers to check back to witness “Impact” and get DaisyDisk for FREE. A brilliantly coordinated real-time effort.
Thursday Prizewheel. I love Threadless and think they make great use of their Facebook page. This week they did another video with their Prizewheel where they gave out prizes to people who commented on their New Tees. You have to watch to see who wins and what they win.
