$20M on commercials? Shoo, we’ll just give it to people in need. Brilliant!!! Instead of Super Bowl commercials Pepsi pulled a Judo move and opted for this social media contest to support the greater good.
Black Cherry-lime with Facebook Connect ;). In a fashion similar to Dewmocracy, Vitaminwater recently created a facebook app that would let users build a new flavor.
A nice little community/social/fundraising campaign that spreads via Facebook Connect and Twitter. Great way for PayPal to spread awareness for their product I think. Real-time rankings make for a pretty dynamic fruitcake site.
Video that customizes itself from data pulled through Facebook Connect is officially a trend :) This one is particularly well done IMHO. A few others in this genre are The Prototype Experience, Frenzied Waters, and Fight Club
