Instead of unfriending people on Facebook, you can get the tuneout app from Altoids. It filters your FB friends down to just the ones you want to hear from. (No more Farmville posts in your news feed!)
The men’s body wash advertising wars escalate to a whole nofa level with the new addition of pheromone enhanced body washes. Couldn’t this be comparable to the use of mustard gas? A fully loaded online campaign sets the stage for yet another fierce battle. Hit the link for a fully customized campaign based on your ability to seduce or dissuade the ladies.
What? who likes fun campaigns? who likes to prank their friends? who likes to smell sexy? Yes, YES, YESSS. count me in. sharable content at its height!
I’m on an internet! Old Spice’s The Man Your Man Could Smell Like, aka Isaiah Mustafa, continue their marathon of manly manliness with more personalized video responses to the brand’s online following via youtube.
CP+B pulling out all the stops in Old Navy’s latest modelquins promo/contest. Very comprehensive campaign now that I see it all together. At first the modelquins made me scared. Courtesy of @rasideas
Nicely done campaign for the new MyCoke site. Note the use of contests, twitter buzz, facebook app, iphone app, videos, games, wallpapers, and more. I don’t think they missed a thing and it’s a good example of tying together a wide array of mediums.
This submission comes straight outta ATL from redpepper homie’ Kevin Burke. Nissan is launching a Twitter + Augmented Reality campaign for it’s Zero Emmision car the Leaf. AR will be used to visualize the tweets. Kenichi Horie, art director at Enjin, said of the agency’s strategy. “We used Twitter and augmented reality because, without using conventional, traditional media, how could we spread the word? We wanted it to spread through viral and social media and to build traffic to the website.”
A nice little community/social/fundraising campaign that spreads via Facebook Connect and Twitter. Great way for PayPal to spread awareness for their product I think. Real-time rankings make for a pretty dynamic fruitcake site.



