Guy walks across america! Can’t tell if this is sponsored in any way but it’s a great implementation regardless. Viral video, great music, google map spots, behind the scenes…
Remember the KIN ads a few ATTTAACKrs back? Well, this is what happened from those impromptu flash mob concerts.
See what happens when you plan a Classical concert on the same night as the Champions League Match. Seriously, the team who put this together must have had a great time! See, Marketing can be fun!
Upsidedizzown! The Gap Store in Vancouver, BC was litterally flipped upside down for the launch of Sprize. Check out the timelapse vid. Another example of how capturing the process of the idea, will make the idea spread all the way to the Americas.
OK Go showing why the work behind the work can be just as interesting as the work. After battling their music label over allowing them to make their videos embed-able, they’ve reproduced the original video (with sponsor) and are launching it tonight at 7pm EST. Props to the buildup generated around this one song. A touch of crowdsourcing in here too! UPDATE: Link to video “This Too Shall Pass - RGM version”
