Mountain Dew is continuing it’s consumer-generated-agency quest. Product flavor, name, color, and packaging have been crowdsourced so far. The latest phase is a contest to see who gets to do the Advertising. BBDO helped mastermind this btw.
A whole issue dedicated to Augmented Reality. Only about 8 pages of total AR but still nice to see Print capitalizing on it’s strengths. Especially when it’s innovative.
Burger King makes an Augmented Reality banner ad that uses a dollar bill marker so there is nothing you need to print out. You’re thinking, “Well, what if I don’t have a dollar? This only works if you have a dollar in your pocket.” which is true. But, there has been so much media coverage around this that it doesn’t matter.
Victors and Spoils is a ‘Catalyst of record’ *agency* based on crowdsourcing. Their only department is the Creative Department, which actually makes a lot of sense. You need smart people in-house who know their stuff and can help generate effectively brilliant ideas that can then be executed by those best suited. It’s not the cheapening of our craft, it’s the emphasis on the imaginative part of our craft. Do work son and may the best woman/man win!
Bad publicity is still publicity. In the case of Amp’s new iPhone app it’s drawn so much publicity it’s insane! Everybody is writing about this thing because it’s “controversial.” CNN, Mashable, Twitter, Adage, Brandweek, WSJ, Digg, you name it!!! Even if the thing has been pulled the hype surrounding the thing WAYYYYY exceeded my expectations. Pepsi double-wins because they even said they messed up and apologized.
