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Aug 23
“What Happens When Facebook Trumps Your Brand Site? Facebook is now telling marketers such as Procter & Gamble Co. to focus on status updates rather than other applications that can be harder to get adopted or track, said Michael Stich, group director-strategic planning for WPP’s digital and relationship marketing agency Bridge Worldwide, which works with P&G.”

“What Happens When Facebook Trumps Your Brand Site? Facebook is now telling marketers such as Procter & Gamble Co. to focus on status updates rather than other applications that can be harder to get adopted or track, said Michael Stich, group director-strategic planning for WPP’s digital and relationship marketing agency Bridge Worldwide, which works with P&G.”