Not only has kin.com made an amazing series of ads + website but they are doing one of the coolest things with their social media campaign I have ever seen.
They have integrated a Find the Spot - Free Live Shows. Passion Pit and others play on May 14th & 15th at a random spot in NYC; to be announced a few hours before the show via their facebook page. Tiz be stellar campaign, yes, i like, everything.