Feb 12
This submission comes straight outta ATL from redpepper homie’ Kevin Burke. Nissan is launching a Twitter + Augmented Reality campaign for it’s Zero Emmision car the Leaf. AR will be used to visualize the tweets. Kenichi Horie, art director at Enjin, said of the agency’s strategy. “We used Twitter and augmented reality because, without using conventional, traditional media, how could we spread the word? We wanted it to spread through viral and social media and to build traffic to the website.”
