ATTTAACKr

Nov 02
BCycle (electric motorcycle) inventor and the “ad guy” ride from Detroit to DC in hopes of a delivering a bike to Barack. Tweeting and documenting along the way created an awareness in the traditional media channels. No media buy was involved so there was no obvious ROI. Is this a glimpse into the future skillset of creatives and inter-client (word check please) relationships?

BCycle (electric motorcycle) inventor and the “ad guy” ride from Detroit to DC in hopes of a delivering a bike to Barack. Tweeting and documenting along the way created an awareness in the traditional media channels. No media buy was involved so there was no obvious ROI. Is this a glimpse into the future skillset of creatives and inter-client (word check please) relationships?