I thought this was a cool way to add some speed to a viral marketing gig. You go to eventful.com and you can “Demand” events come to you. If you get enough people to “Demand” it you can make it happen. Gives me the power. If I really want to see something I’m going to push my friends and family to Demand it too. So the consumer wins.
And the marketer wins too by finding out the most in demand places. Its a win/win.